برنامج ورشة عمل

MANAGEMENT STRATEGIES FOR SUCCESS: 
LEARNING FROM MATURE MARKETS- By Sudhir Amembal

A. INDUSTRY OVERVIEW

1. Global significance of leasing
2. Learning from leasing’s strategic evolution

B. INDUSTRY DRIVERS AND MOTIVATORS

1. The five external drivers
2. Characteristics of the marketplace
3. The three value disciplines

C. A BRIEF OVERVIEW OF THE U.S.A. LEASING MARKET

1. Overview
2. Types of players
3. Dynamics of the market
4. Ingredients of success

D. MANAGEMENT GOALS AND OBJECTIVES

1. Strategic
2. Financial
3. Operational

E. SIGNIFICANCE OF BUSINESS DIFFERENTIATION

1. Identifying a buyers’ market
2. Product differentiation
3. Strategic marketing
4. Sales strategies
5. What makes a few outperform?
6. Comprehensive approach to service

F. MEASURING FINANCIAL PERFORMANCE

1. Arriving at hurdles
2. Appropriate measurement
3. Pricing discipline
4. Benchmarking

G. OPERATIONAL EXCELLENCE

1. Risk management
2. Cost control

H. PRODUCT INNOVATION

1. Operating leases
2. TRAC leases
3. Leveraged leases

I. LOOKING AHEAD

1. Challenges
2. Global trends

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